Globalization has meant that air and sea freight play a major role in getting consumer
goods –
from fruit and vegetables to computer games – on the shelves in stores (online and
virtual).
Yet both modalities are hard-hit by the sudden changes in volumes created by lower or
higher
than expected levels of consumer demand that became common following the downturn.
China is now the
largest trade nation, having overtaken
the U.S. as the world’s largest trading
nation by 2016, (according to a 2012 forecast
HSBC Holdings Plc). Chinese ports and
hub-and-spoke networks are of primary importance
to global freight forwarders, and shipping schedules are developed around them.
China has significantly harmonized
its customs rules, which previously varied by port. Countries including China are investing heavily in infrastructure
to move products from inland
manufacturing sites to the ports.
Improved supply chain
links with emerging economies in Latin America, the Middle East and
Africa are on the agenda as China leverages its alliances
with those regions and increases imports
from its trading partners to support its own infrastructure
projects. LSPs have begun to gear up
for increases in future shipment volumes going the other
way. Rising costs are forcing Chinese
companies to outsource some low skilled and labour intensive
production to lower cost countries.
Near shore and on-shoring
is once again becoming more popular in some Western countries. This is largely for speed to market, agility
to react to consumer demands and because the economic
downturn combined with the rapid development of China is
making it cost justifiable (if not
cheaper).
Increasing fuel costs
will continue to affect margins; In 2004 Air France-KLM spent over 2
billion Euros on fuel. By 2010
this was already tripled to over 6 billion Euros. Carriers have become even more sophisticated at measuring
profitability of routes and customers, with unprofitable routes unceremoniously dropped and even
sharper increases in rates common where capacity is limited.
Mega containers;
by 2014, several 18,000 TEU vessels were due to be operational, forcing a move
towards a hub-and-spoke network due to the limited number of
ports that can receive these vessels
and the need to run as close to full capacity as possible in
order to deliver economic running costs.
This is leading to shipping lines limiting the number of
ports they service.
Utilization and agility are key factors; speed is
increasingly important - operators cannot wait
for a full load without missing customers’ delivery due
dates. More river and canal
barges are under production to service the hub-and-spoke
networks, along
with more rail links.
With over capacity in shipping an issue prior to the 18,000
TEU vessels
entering the market and pre-recession orders for container
ships having
previously been surplus to requirements, by 2020 there may
well be
a highly competitive market, resulting in a weakening in
rates.
Track and Trace;
is increasingly important for supply chain visibility, and performance
measurement, as service levels become stricter and more
directly linked to remuneration.
Inland
waterways/short sea; produces 80% less CO2 compared to road and 30% less
than rail. As
CO2 reporting legislation comes into place in more countries
there will likely be increasing focus
on environmental impact. And potentially further taxation on
pollution, driving LSPs to adopt
“greener” transport modes.
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