Global third-party logistics (3PL) services
provider CEVA Logistics recently opened up its Center of Logistics Excellence
in the Asia Pacific, located in Changi, Singapore.
In February, the company opened up its
first Center of Logistics Excellence in Jacksonville, Fla.
CEVA described the Asia Pacific Center for
Logistics Excellence as a facility focused on demonstrating real world
logistics innovation through supply chain optimization and enhanced visibility,
integrated services and technology solutions to power supply chain efficiency.
The company also added that Singapore is a key logistics hub on a global level
because of its strategic location and conducive environment for several companies
to operate out of, with excellent connectivity that provides smooth access
within Asia and other regions, too.
A company spokesman told LM that Asia
Pacific is a significant region for CEVA, coupled with the fact that CEVA has
the supply chain capabilities to serve the unique challenges and demands of
customers in Asia. And he added that having a Center in this region as a
knowledge hub and to showcase CEVA’s capabilities is a strong testament of its
commitment to Asia and customers with business and operations in the region.
What’s more, CEVA noted that Asia’s
consumers will make up more than half of the world’s middle class by 2020
(according to Development Bank of Singapore report), which it said is a
significant growth trend that shows increasing urbanization, rising disposal
income, with the increased consumption power across Asian countries.
“CEVA as a company recognizes the
importance of Singapore as a regional knowledge hub for logistics innovation
and excellence,” he said. “Many of our customers also operate their regional
offices out of Singapore, making it the ideal location to demonstrate
excellence to international and world leading organizations. Our Centers of
Excellence, both in Jacksonville and Singapore, bring to life our integrated
supply chain capabilities and demonstrate ‘real world logistics’ to our
customers, which is the biggest benefit for our customers. The Centers of
Logistics Excellence provide our employees—experts in developing and operating
global integrated supply chains on our customers’ behalf—the opportunity to
innovate and respond to customer needs real time. They are a repository
of existing best practices and an incubator for new ones, which makes for an
exciting career opportunity.”
In terms of the differences between the
U.S.-based Center for Logistics Excellence and the one in Singapore, CEVA said
the concepts for the Centers is the same, being to serve as a knowledge hub for
logistics innovation. One difference is that the Centers recognize the unique
differences of supply chain needs and challenges of CEVA’s customers in
different regions, with solutions showcased at the two Centers designed to
address that and tailored to highlight the unique offerings it has for
customers in specific regions.
CEVA’s APAC Center for Logistics Excellence
is comprised of nearly 200 employees in the regional headquarters in Singapore,
out of which around 50 of them with solution design capability, technology
know-how and operational expertise are supporting the work at Center of Excellence
in Singapore, the spokesman said.
Other examples of the benefits the APAC
Center of Logistics Excellence will provide for shippers cited by CEVA include:
-Integrated supply chain capabilities - A showcase of the depth and breadth of CEVA’s integrated supply chain capabilities with case studies of integrated solutions for customers across multiple industries;
-Innovation and Operations Excellence ecosystem – A look at how technology is deployed in warehouse and transport management to power customers’ supply chain more effectively; and using Operations Excellence as a unique differentiator to give customers a competitive advantage; and
-Control Tower – a complete end-to-end supply chain management hub with accurate, punctual and reliable centralized systems managing and controlling transport and security logistics activities for greater visibility and real-time information, worldwide, 24/7
-Integrated supply chain capabilities - A showcase of the depth and breadth of CEVA’s integrated supply chain capabilities with case studies of integrated solutions for customers across multiple industries;
-Innovation and Operations Excellence ecosystem – A look at how technology is deployed in warehouse and transport management to power customers’ supply chain more effectively; and using Operations Excellence as a unique differentiator to give customers a competitive advantage; and
-Control Tower – a complete end-to-end supply chain management hub with accurate, punctual and reliable centralized systems managing and controlling transport and security logistics activities for greater visibility and real-time information, worldwide, 24/7
About the
Author
Jeff
Berman
Group News Editor
Jeff
Berman is Group News Editor for Logistics
Management, Modern Materials
Handling, and Supply Chain
Management Review. Jeff joined the Supply Chain Group in 2005 and leads
online and print news operations for these publications. In 2009, Jeff led Logistics Managementto the
Silver Medal of Folio's Eddie Awards in the Best B2B Transportation/Travel
Website category. Jeff works and lives in Cape Elizabeth, Maine, where he
covers all aspects of the supply chain, logistics, freight transportation, and
materials handling sectors on a daily basis. If you want to contact Jeff with a
news tip or idea, please send an e-mail to jberman@ehpub.com.
Source: http://www.scmr.com
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